Concept
Kuna
A self-initiated concept identity for a specialty coffee brand, from wordmark to packaging.
- Project
- Self-initiated concept
- Services
- Brand identity, Packaging, Mockups
The brief
Kuna is a self-initiated project, not a client commission. We imagined a specialty coffee brand from scratch to see how far a strictly black-and-white identity could go.
Our approach
The identity pairs a flared, high-contrast wordmark framed by two dots with a bold diagonal stripe that wraps around every surface. We applied it to the essentials of a coffee brand: the bag, the takeaway cup, a tote, business cards and a shop sign.
