AstraCore
Branding for an AI platform for customer support and business software, with a name for every product.
- Client
- AstraCore
- Services
- Brand identity, Product naming system, Print and event materials
The brief
AstraCore brings AI voice agents, live chat, analytics and business software together in one platform for growing companies. It needed one identity that holds the whole platform together and still gives each product a name of its own.
Our approach
We built the identity around a four-point star and a quiet wordmark, then a naming system where every product shares the Astra prefix: Astra.Voice, Astra.Chat, Astra.Analytics. Each product has its own icon, and a deep indigo gradient with a fine grain ties everything together, from business cards and roll-up banners to event screens. The AstraCore team built their website themselves, on top of the brand system.
In their words
We had a growing list of products and nothing tying them together. Now every new one gets its name and icon in an afternoon, without us calling the designers. Fast, direct, no fluff.
