Intention Watches
Branding and launch visuals for the first Bulgarian watch brand.
- Client
- Intention
- Services
- Brand identity, Launch visuals
The brief
Intention set out to become the first Bulgarian watch brand. It needed an identity and launch visuals that could stand next to established watchmakers, with Bulgaria written into the brand from day one.
Our approach
We kept the identity as precise as the watches: a wide, evenly spaced wordmark, a graphite and steel palette, and one line that carries the story, Designed in Bulgaria. The visuals let each model speak on its own, from the moon-phase hero to the Classic and the Chronograph.
